Driving Growth Through Data
SPECTRUMR IS A STRONG PARTNER IN DRIVING SUCCESSFUL BRAND STRATEGIES
In today’s disruptive era, businesses need help to achieve incremental growth. Rapidly evolving consumer needs, new business models and global digitalization have complicated marketing efforts.
To successfully navigate the new normal, data driven strategies is need of the hour. Gone are the days when information and research companies are viewed as suppliers of research findings; clients now demand strong partners who can help generate & translate deep consumer insights for crafting winning strategies.
SpectrumR embodies this role and can help achieve your targets. With strong Consultancy ethos, Advanced analytical frameworks & TECH fused tools, we are uniquely placed to drive growth through data & provide a strong point of view on complex business issues.
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SPECTRUMR IS CREATING THE NEXT GENERATION OF
MARKET RESEARCH TO DRIVE EXPONENTIAL GROWTH
We believe that the shape of information industry will drastically change in the next 3-5 years; we want to be the Catalysts and Game Changers. With expertise in Behavioural Science, Data Analytics (based on AI) & TECH fused research, we simply generate better consumer insights. We have a strong team of Consultants, Market Researchers, Data Scientists and TECH Geeks who understand the power of data driven marketing for landing successful strategies.
SPECTRUMR HELPS ACHIEVE FASTER GO TO MARKET
We realize the pressure on business today to achieve leaner and faster innovation process. Faster go to market enables timely response in a highly competitive environment. Our Rapid Research tools cut down traditional research timelines in half without being cost prohibitive, helping clients move forward with confidence of insights.
Market Research Boutique conducting Strategic & Tactical Surveys
Consultancy on existing data assets to solve Business Issues
Predictive Analytics using Artificial
Intelligence to forecast outcomes
FMCG players are facing challenges of Global Digitalization, Rise of local competition, e-Commerce and Ever evolving trends. We work with our clients in the areas of Market assessment, Innovation Testing, Mix optimisation and Shopper understanding
to successfully navigate this new normal.
We integrate Neuroscience, System 1 thinking, Tech and Behaviroul Science along the way to land strong insights & foresights.
BANKING & INSURANCE
Creating an emotional bond is the biggest challenge faced by transactional industries. Coupled with rising trust deficit, Financial institutions are striving hard to connect at a deeper level with customers. CX, Digital and Customer Journey mapping are critical business issues to stay ahead in the game.
More & Better; that's what is the expectation from Telcos in this era. OTT, increasing connected devices, decreasing voice revenue and need for partnerships are all challenges facing the industry. Our Segmentation, Conjoint, Data Analytics, AI and Predictive analytics expertise can immensely contribute to win in-market.
With the rise of services like Uber and the ever increasing Oil prices, the Automotive industry is constantly pushing promos to ensure sales growth. The buyers journey is also changing due to greater access to information regarding features, warranty, maintenance, financing and servicing. Brand immersion is thus critical at dealerships, to enhance Customer Experience & win at the last mile. Our AR/VR tools as well as ability to measure in-the-moment experiences through biometric testing enables a strong feedback mechanism for our clients.
Fastfood & Casual Dining
Ever changing hospitality landscape and cut-throat competition means constant innovation. This is one industry where the need to conceive and land new products at rapid pace is essential. SpectrumR has extensive experience working with fast food chains and Casual dining restaurants mainly testing products and conceptual ideas of eating spaces. Our Product Testing expertise help clients launch desirable food ideas & stay ahead of the game!
We help in Evidence led policy making by looking at citizens as taxpayers & users of government & public services. We help in areas such as Government Business Services, Public Facilities & Service Satisfaction, Public Consultations, Social Issues, Specialist Areas Development (ICT, Financial Literacy etc) & Public Awareness Programs.