Customer Experience & Loyalty Research

SpectrumR CXOptimizer is a tool that maximizes the level of Repeat Purchase for products and services, through Customer Experience. It is comprised of 10 constructs that are interlinked together in a form of hierarchical linear relationship that pave the way to brand  loyalty and eventually brand repeat purchase.

10 Constructs of CXOptimizer

We believe on providing strategic directions above and beyond outcome measures. Our framework of Customer Satisfaction Tree as well as Drivers of Delight and Pain offer clear view on priorities action areas. Finally the Quadrant Analysis gives a strategic blueprint of investment and training areas.

- Rich Diagnostics

We fuse existing transactional data to enhance Customer Understanding. Our Data scientists connect the dots between attitudes, transactions and behavior. This can be done at our head office in UK or at client's site.