CX Optimizer


SpectrumR CXOptimizer is a tool that maximizes the level of Repeat Purchase for products and services, through Customer Experience. It is comprised of 9 constructs that are interlinked together in a form of hierarchical linear relationship that pave the way to brand  loyalty and eventually brand repeat purchase.

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We believe in providing strategic directions above and beyond outcome measures. Our framework of Customer Satisfaction Tree as well as Drivers of Delight and Pain offer clear view on priorities action areas. Finally the Quadrant Analysis gives a strategic blueprint of investment and training areas.