E-Comm Research Suite

E-Comm is the New Normal, accelerated by Covid-19

Coronavirus has fast-forwarded several business initiatives, specifically with regards to Digitalization. Companies had to act rapidly to cope with re-directed customers who wanted to buy products online and get it fulfilled in a timely manner. Infact for now, most interactions are through virtual interfaces rather than physical contacts due to social distancing measures and lockdowns.

Shaping your ecommerce strategy post Covid-19

Online Buying is likely to continue

Although several countries have started to emerge from the lock down, elevated levels of Online buying behaviour is likely to maintain in the near future. SpectrumR realizes that in times like this, manufacturers will use ecom environments to market and sell their products. It is thus imperative that a combination of Behavioural and Claimed data is analysed for successful online activations.

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