Understanding Human Emotions is Powerful
We use the power of AI in Market Research to read and analyse human facial expressions
We conduct Advertising, Product & Pack tests
We generate and analyse six basic emotions (happiness, surprise, anger, disgust, fear and sadness) according to FACS guidelines as well as Eye Tracking heat maps to understand consumer reactions towards various stimuli. We are one of the few consultancies fusing Facial Coding analysis into Market research to provide deep & better consumer insights.
All we need is a simple webcam on PCs, Laptops, Mobile or Tablets.
In-the-moment Shopper Experience
We also measure Shopper Attention & Emotional Engagement while shopping in-store with facial coding