Early Stage Innovation Testing

New Consumer Reality requires rethink on ‘conventional wisdom for Innovation Testing

IdeasR: Early Stage

Idea Screening tool to kick start

successful innovation process

ConceptR: Concept Screening tool helps prioritize & optimize innovation routes

SpectrumR can help develop winning propositions, powered by proven driver metrics and world class modelling expertise

Dynamic Stimulus

SpetcrumR tests dynamic stimulus with AR applications. Content can be triggered by interaction with stimulus (Concept Boards) through a mobile phone app. These can be usage videos, dynamic objects (e.g., recipe books) as well as  pack formats etc., which delivers in-context & engaging content for better assessment.