Early Stage Innovation Testing
New Consumer Reality requires rethink on ‘conventional wisdom’ for Innovation Testing
IdeasR: Early Stage
Idea Screening tool to kick start
successful innovation process
ConceptR: Concept Screening tool helps prioritize & optimize innovation routes
SpectrumR can help develop winning propositions, powered by proven driver metrics and world class modelling expertise
SpetcrumR tests dynamic stimulus with AR applications. Content can be triggered by interaction with stimulus (Concept Boards) through a mobile phone app. These can be usage videos, dynamic objects (e.g., recipe books) as well as pack formats etc., which delivers in-context & engaging content for better assessment.