Early Stage Innovation


Innovation Screening tool that delivers results in HALF time & HALF Cost!

New Consumer Reality requires rethink on ‘conventional wisdom’ for Innovation Testing. SpectrumR can help develop winning propositions, powered by proven driver metrics and world class modelling expertise.

IdeasR: Early Stage Idea Screening tool to kick start successful innovation process

 ConceptR:  Concept Screening tool helps prioritize & optimize innovation routes