Market Segmentation is applied to identify specific Attitudes, Profiles or Needs within a given market. We believe in an exploratory design to extract optimal solutions rather than predefined segment architectures.
Our unique modelling creates better discrimination among segments. We provide strategic insights and size of the price per segment. We use Behavioral Science techniques to measure heuristics & biases for effective interventions.
Spatial Representation of Segments
Often, we face the issue of segments being not discriminating enough when it comes to Socio-demographic factors such as Age, Gender and Income. SptecrumR's tool produces a spatial representation of the segment map, clearly indicating discriminating Socio-Demo variables to avoid this overlap which leads to lack of actionability.
We go one step further than producing Segments and Profiling these; we identify Need States * Moments to help clients leverage specific opportunities within each space. We call these Demand Moments. This approach transcends across sectors and industries.