Online Communities
Consumer life has evolved from analogue to digital space but research is still stuck in Focus Group Discussions. Online Communities are the latest revolution which adheres to the 'New Normal'. It enables marketers to have fluid and engaging conversations leading to powerful insights.
An Online Community provides the opportunity to create a Digital Environment which brings people together for a purpose. There are various forms and lengths for which a community can be setup; from a few days (Pop-up) to a full year (Long Term).
It is an ultimate tool for rich, collaborative and fast insight generation.A device agnostic environment for clients to interact with consumers in real-time. Leveraging online technology to have an interactive and immersive conversation.More emphasis on Visual context (Photos/Videos)