Pack is a key communication mode for manufacturers and impacts brand image. It has both emotional and functional connection that needs to be leveraged in-store. Shoppers make decisions in a split second and pack needs to stand out in a cluttered retail environment.
PackR is a tool that helps brands develop superior Pack designs. We can help in both new pack development as well as relaunch vs current packs. It will be more than screening; we will also help optimize various elements for optimal performance.
We use real life or virtual shelf to mimic the shopping scenario and a realistic measurement protocol.
PackR uses modern measurement tools such as Eye Tracking & IRT to understand System 1 reactions to stimulus.