- Shopper Research

With the Consumer and Shopper worlds fusing together due to Global Digitization of marketplace, there is a pressing need to better land innovations in-market. The Moment of Truth has become even more important and a strong linkage outside and inside store is critical.

E-commerce is the new battleground and both retailers & manufacturers 

aim for better leverage. But Consumer Decision Journey is still unexplored for several categories; thus a key gap for data to play its part.

Our deep expertise in Shopper Research and data analytics means that we can help you effectively address the Omnichannel shopper.

Path to Purchase with our framework of Triggers, Influences and Action

Behavioural & Passive Measurements

leveraging on non-intrusive principles

In-store Activation

assessment to determine impact on conversion